Conference Agenda
AGENDA OVERVIEW
Over
Wednesday
12 March 2025
Over
Thursday
13 March 2025
Over
1.00pm – 2.00pm
Driven by Innovation: How Kumho Shapes the Future of Tyre Technology
Benjamin Chong, Malaysia Country Manager at Kumho Tire
Topic Summary: The presentation will delve into Kumho’s commitment to innovation as a driving force behind advancements in tire technology. It highlights the company’s strategic initiatives and groundbreaking developments that are shaping the future of the industry.
Over
10.00am – 10.05am
Tyre Business Forum Opening Presentation
John Stone, Founder of Sapphire Media Services
Over
2.00pm – 3.00pm
Future of Tyre Digitalization Business and Intelligent Tyre System
Adam Sunghan You, CEO & Founder of BANF
Topic Summary: Deep dive into the integration of advanced digital technologies and intelligent tyre systems, emphasising their transformative potential to revolutionise the tyre industry by redefining operational efficiencies, enhancing customer experiences, and unlocking new growth opportunities.
Over
10.05am – 10.45am
Tyre Technology in Design and Manufacturing – The Next Level
Guy Heywood, Vice President of Sales & Marketing at Hankook Tire Europe
Topic Summary: A comprehensive analysis of expected advancements in tyre manufacturing, emphasizing the primary drivers of innovation, forecasted market trends over the next decade, and the increasing demand for fully sustainable, high-performance tyres.
Over
10.45am – 11.25am
Present and Future Tyre Production Equipment & Systems
Jacob Peled, Executive Chairman at Pelmar EngineeringÂ
Topic Summary: Investigate alternative rubber and tyre recycling systems, emphasizing their contributions to sustainability, economic advantages, and addressing challenges such as tire durability, material availability, and technological limitations.
Over
12.00pm – 1.00pmÂ
Lunch
Over
1.00pm – 1.40pmÂ
Latest Innovations in Mobile Tyre Fitting Equipment
Ralph Dubbeldam, Managing Director at Technomarketing Group
Topic Summary: Analyze the global development of the mobile tire service industry, with a specific emphasis on passenger vehicles, trucks, and electric vehicle (EV) tyres. The discussion will focus on evolving end-user expectations and underscore the essential collaboration between traditional tire shops and mobile fitment services in addressing these demands.
Over
2.30pm – 3.15pmÂ
The next level in OEM Tyre Management and Design
Stephan Van Leeuwen, Sales Director at Magna Tyre GroupÂ
Topic Summary: Examine the key distinctions between Original Equipment (OE) and Aftermarket sales, with a focus on the unique challenges and opportunities associated with each. The presentation will highlight the critical importance of technical expertise and effective communication in addressing the complexities of the OTR and industrial tyre sectors.
Over
3.15pm – 3.45pm
Coffee Break
Over
3.45pm – 4.20pm
The Growing Trend of Females in Tyre Management
Natalia Van Der Sian, Director at TyreconÂ
Topic Summary: A presentation to the forum on the growing influence of women in the global tyre industry, supported by international research on women in senior management roles. It will feature inspiring examples of female leaders who are spearheading innovation and driving success within prominent tyre brands.
Over
4.20pm – 4.30pm
Tyre Business Forum Closing Presentation
John Stone, Founder of Sapphire Media Services
