Conference Agenda
Access Complimentary Conference
Join the complimentary conference held at TyreXpo Asia Singapore 2025 by listening to the industry visionaries and internationally renowned speakers as they take the stage to deliver exclusive insights into the latest market trends, emerging challenges, and untapped opportunities shaping the tyre industry.
Gain invaluable perspectives from leaders driving innovation and strategy in this dynamic sector only at TyreXpo Asia Singapore 2025!
12 March, Wed: Tyre Technical Seminar
11.00AM – 11.30AM
Title
Engineering Balance: The Hofmann Advantage in Modern Tyre Service Solutions
Topic Summary
The presentation examines how Hofmann balancing weights enhance precision in tyre service, emphasising their role in improving efficiency, durability, and performance.
Speaker
Lau Den Nee
Manager
Wegmann Automotive GmbH – Malaysia
11.30AM – 13.00PM
Lunch Break
13.00PM – 14.00PM
Title
Driven by Innovation: How Kumho Shapes the Future of Tyre Technology
Topic Summary
The presentation will delve into Kumho’s commitment to innovation as a driving force behind advancements in tire technology. It highlights the company’s strategic initiatives and groundbreaking developments that are shaping the future of the industry.
Speaker
Benjamin Chong
Malaysia Country Manager
Kumho Tire – Malaysia
14.00PM – 15.00PM
Title
Future of Tyre Digitalisation Business and Intelligent Tyre System
Topic Summary
Deep dive into the integration of advanced digital technologies and intelligent tyre systems, emphasising their transformative potential to revolutionise the tyre industry by redefining operational efficiencies, enhancing customer experiences, and unlocking new growth opportunities.
Speaker
Adam Sunghan You
CEO & Founder
BANF
13 March, Thur: Tyre Business Forum
11.00AM – 11.10AM
Topic
Forum Opening Presentation
Speaker
John Stone
Founder
Sapphire Media Services – UK
11.10AM – 11.55AM
Title
Tyres Technology in Design and Manufacturing – The Next Level
Topic Summary
A comprehensive analysis of expected advancements in tyre manufacturing, emphasizing the primary drivers of innovation, forecasted market trends over the next decade, and the increasing demand for fully sustainable, high-performance tyres.
Speaker
Guy Heywood
Vice President of Sales & Marketing Hankook Tire Europe – Germany
11.55AM – 12.40PM
Title
Latest Innovations in Mobile Tyre Fitting Equipment
Topic Summary
Analyze the global development of the mobile tire service industry, with a specific emphasis on passenger vehicles, trucks, and electric vehicle (EV) tyres. The discussion will focus on evolving end-user expectations and underscore the essential collaboration between traditional tire shops and mobile fitment services in addressing these demands.
Speaker
Ralph Dubbeldam
Managing Director
Techno Marketing Group – Netherlands
12.40PM – 13.40PM
Lunch Break
13.40PM – 14.25PM
Title
How RFID is Driving the Future of Smart Tyres
Topic Summary
The future of the Tyre industry lies in intelligent, connected solutions—and RFID technology is at the forefront of this transformation. In this presentation, the speaker will explore how embedding RFID chips into tyres is revolutionizing identification, traceability, and lifecycle management. From enhancing supply chain efficiency and counterfeit prevention to enabling real-time monitoring for fleet management and sustainability, smart tyres are redefining the way we interact with vehicles today and in the future.
Speaker
Evelyn Ong
Senior Sales Manager
Beontag – USA
14.25PM – 15.10PM
Title
Comparisons between alternative rubber and tyre recycling systems
Topic Summary
Investigate alternative rubber and tyre recycling systems, emphasizing their contributions to sustainability, economic advantages, and addressing challenges such as tire durability, material availability, and technological limitations.
Speaker
Jacob Peled
Executive Chairman
Pelmar Engineering – Israel
15.10PM – 15.20PM
Topic
Forum Closing Presentation
Speaker
John Stone
Founder
Sapphire Media Services – UK
14 March, Fri: Tyre Business
Forum
10.20AM – 10.30AM
Topic
Forum Opening Presentation
Speaker
John Stone
Founder
Sapphire Media Services – UK
10.30AM – 11.15AM
Topic
The Growing Trend of Women in Tyre Supply Chain Management
Topic Summary
A presentation to the forum on the growing influence of women in the global tyre industry, supported by international research on women in senior management roles. It will feature inspiring examples of female leaders who are spearheading innovation and driving success within prominent tyre brands.
Speaker
Natalia Van Der Sian
Director
Tyrecon – UK
11.15AM – 12.00PM
Title
Ocean Freight Market Trends: Impact on Supply Chain Tyre Industry
Topic Summary
EV Cargo Global Forwarding, a leading global freight forwarder, will present an overview of international ocean freight trends, the current market situation and the impact on international supply chains. Ocean freight plays a pivotal role in global supply chain networks and challenges such as rate fluctuations, environmental regulations, trade policy uncertainties threaten the stability of supply chain networks. EV Cargo will look at the coming challenges in conjunction with developments in the Tyre industry.
Speaker
Karim Hamadache
Business Development Manager
EV Cargo – Thailand
12.00PM – 12.45PM
Title
The Next Level in OEM Tyre Management and Design
Topic Summary
Examine the key distinctions between Original Equipment (OE) and Aftermarket sales, with a focus on the unique challenges and opportunities associated with each. The presentation will highlight the critical importance of technical expertise and effective communication in addressing the complexities of the OTR and industrial tyre sectors.
Speaker
Stephan Van Leeuwen
Sales Director OEM
Magna Tyres Group – Netherlands
12.45PM – 12.55PM
Topic
Forum Closing Presentation
Speaker
John Stone
Founder
Sapphire Media Services – UK
