Programme Overview
12 March, Wednesday
9.30AM – 10.00AM
Onsite Registration Opens
10.00AM
Exhibition Opens
10.00AM – 11.00AM
Opening Ceremony
11.00AM – 11.30AM
Topic
Engineering Balance: The Hofmann Advantage in Modern Tyre Service Solutions
Speaker
Lau Den Nee, Manager at Wegmann Automotive GmbH – Malaysia
11.30AM – 13.00PM
Lunch
13.00PM – 14.00PM
Topic
Driven by Innovation: How Kumho Shapes the Future of Tyre Technology
Speaker
Benjamin Chong, Malaysia Country Manager at Kumho Tire – Malaysia
14.00PM – 15.00PM
Topic
Future of Tyre Digitalisation Business and Intelligent Tyre System
Speaker
Adam Sunghan You, CEO & Founder of BANF
18.00PM
Exhibition Closes
13 March, Thursday
10.00AM
Exhibition Opens
11.00AM – 11.10AM
Topic
Forum Opening Presentation
Speaker
John Stone, Owner of Sapphire Media Services – UK
11.10AM – 11.55AM
Topic
Tyres Technology in Design and Manufacturing – The Next Level
Speaker
Guy Heywood, Vice President of Sales & Marketing at Hankook Tire Europe – Germany
11.55AM – 12.40PM
Topic
Latest Innovations in Mobile Tyre Fitting Equipment
Speaker
Ralph Dubbeldam, Managing Director at Techno Marketing Group – Netherlands
12.40PM – 13.40PM
Lunch
13.40PM – 14.25PM
Topic
How RFID is Driving the Future of Smart Tyres
Speaker
Evelyn Ong, Senior Sales Manager at Beontag – USA
14.25PM – 15.10PM
Topic
Comparisons between alternative rubber and tyre recycling systems
Speaker
Jacob Peled, Executive Chairman at Pelmar Engineering – Israel
15.10PM – 15.20PM
Topic
Forum Closing Presentation
Speaker
John Stone, Owner of Sapphire Media Services – UK
18.00PM
Exhibition Closes
14 March, Friday
10.00AM
Exhibition Opens
10.20AM – 10.30AM
Topic
Forum Opening Presentation
Speaker
John Stone, Owner of Sapphire Media Services – UK
10.30AM – 11.15AM
Topic
The Growing Trend of Women in Tyre Supply Chain Management
Speaker
Natalia Van Der Sian, Director at Tyrecon – UK
11.15AM – 12.00PM
Topic
Ocean Freight Market Trends: Impact on Supply Chain Tyre Industry
Speaker
Karim Hamadache, Business Development Manager at EV Cargo – Thailand
12.00PM – 12.45PM
Topic
The Next Level in OEM Tyre Management & Design
Speaker
Stephan Van Leeuwen, Sales Director OEM at Magna Tyres Group – Netherlands
12.45PM – 12.55PM
Topic
Forum Closing Presentation
Speaker
John Stone, Owner of Sapphire Media Services – UK
17.00PM
Exhibition Closes
The above information is accurate as at 20 February 2025 and is subject to change.
