Sponsors and Supporting Partners

Shandong Linglong Tyre Co., Ltd. is a technical tire manufacturer integrating tire design, development, manufacturing and sales. Founded in 1975, the company has seven R&D centers, seven manufacturing bases across the world currently and over 19,300 employees, with its products widely used on passenger vehicles, commercial vehicles, and engineering machinery vehicles. It has built diversified brand system for different markets.

Linglong collects global extraordinary wisdom to demonstrate intelligent Linglong with technological innovation. The company has established R&D institutions in Germany, America, Beijing, Shanghai, Jinan, Yantai and Zhaoyuan, owning national enterprise design center, national recognized testing laboratory and national industrial design center, to form global integrative R&D pattern.

Linglong has sponsored over 90 sports events and teams worldwide, such as Real Madrid FC and Chelsea FC, to enhance its brand awareness and influence. It strengthens the retail network construction, with nearly 200,000 marketing outlets globally, promoting its brand reputation and customer loyalty through reliable product quality and excellent service. Linglong’s brand value reached 98.137 Billion RMB in 2024.

In June 2021, Linglong plans to change its 6+6 global layout into 7+5 global layout to build seven Chinese manufacturing bases as well as five overseas manufacturing bases. At present, the company has five Chinese manufacturing bases in Zhaoyuan, Dezhou, Liuzhou, Jingmen, Changchun and two overseas manufacturing bases in Thailand and Serbia. Meanwhile, Linglong will carry out active inspection of its new factory’s location, aiming at completing the full completion of 7+5 global layout, and fully utilizing global resources and expanding its global tire market.

 In the future, the company will fully implement its global layout, fully improve its core competitiveness, and strive to achieve its annual production and sales volume reaching 160 million units, sales revenue of over RMB 80 billion and production capacity among global top five tire manufacturers by 2030, becoming a technology-oriented enterprise with world-class technology, management and brand influence.