Toyo Tires Move European Operations from Germany to Serbia

Toyo Tires Move Euporean Operations from Germany to Serbia

Toyo Tire has announced the restructuring of their European operations by establishing a new sales base in Serbia – Toyo Tire Sales and Marketing Europe (TSE) which will open next month January 2025.

This latest development will further consolidate Toyo’s existing sales, and also transfer the company’s existing European management facilities from Toyo Tire Holdings of Europe GmbH in Germany to the new Serbian headquarters by the end of next year.

Which will see the business activities in Germany, Benelux, Italy and the UK ceased immediately and consolidated under the Serbian operation to combine production, sales and Research & Development activities from Serbia in order to respond more swiftly and flexible to market demand.

As part of Toyo Tire’s current growth strategy of streamlining their operations to further enhance the brand in Europe and customer satisfaction. The important restructuring programme is a key initiative of Toyo Tire’s ‘Mid-Term 21 Plan’ which outlines strategies for future global expansion.